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Ready to cook

SIGNATURE MEATS

Thinly sliced beef marinated in a sweet-savory soy sauce with garlic, sesame oil, and ginger.

Juicy, tender, and wildly craveable with a mild, crowd-pleasing flavor.

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FREE SHIPPING ON ORDERS OVER $50 IN THE US AUTHENTIC KOREAN RECIPES FREE SHIPPING ON ORDERS OVER $50 IN THE US AUTHENTIC KOREAN RECIPES

AUTHENTIC
KOREAN RECIPES

Korean BBQ grill scene with marinated meats, banchan, kimchi, and CRAZY ADDICTIVE stamp

Traditional Korean BBQ recipes from the GEN test kitchen. Our marinades are built on authentic Korean pantry staples — soy, sesame, garlic, ginger, and scallion — balanced against modern palates and delivery-friendly cook times.

Order the kit, fire up the grill, and you're 10 minutes away from restaurant-quality bulgogi at home.

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Three GEN chicken product packages arranged in a fan

Mix & Match

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BUNDLE & SAVE

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Premium Korean soju distilled for unbelievable smoothness. Four bold flavors — Original, Lychee, Peach, and Melon — each crafted to pair with GEN Korean BBQ. Shipped cold, ready to pour.

DISTILLED TO RIDICULOUS

SMOOTHNESS

Four JJAN! soju bottles (Original, Lychee, Peach, Melon) with color burst background

COME JOIN US
AT GEN KOREAN BBQ!

Visit a GEN Korean BBQ restaurant near you for the full dining experience — all-you-can-eat Korean barbecue, craft cocktails, and the same signature meats that power this shop. Find a location and book a table.

FROM OUR KITCHEN TO YOURS

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